"Finger tip feeling" in German. It describes uncanny situational awareness, especially in crisis.

Fingerspitzengefühl comes from a combination of strategy, information, judgement and experience. Communications, in the world of Fingerspitzengefühl, is both art and science.

There are times you really need a safe pair of hands. Our senior team members have led market entries, launched country brands, implemented change management campaigns, supported political candidates, driven foreign direct investment, and promoted policy change, all, we hope, to the greater good.

While we believe in the better angels of humanity, we're all too familiar with its less attractive side. Kidnap for ransom. Suicide terrorism. Civil war. Extortion. State capture. Disinformation. We’ve responded to them all with Fingerspitzengefühl.